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Sunday, 16 February 2020

Choose beautiful campaign



Dove, which is a famous beauty company, decided to start a campain which is basically putting two entrances, the first one with average written above it, and the second with beautiful written above it, pretty simple but with a lot of meanin. So women started entering, some chose average and some chose beautiful. What was wanted from this campaign was for the women that entered the doors to reflect on who they think they are, and if they think they are affected by how thesociety sees them.
On the interview the ones who chose the average door described how they regretted to enter that door and how they think what people think about. on the other side there are the ones who entere the beautiful door, and here is where everything chamged completely, they where proud of them selves to choose the beautiful door because they don't care if the people see them as ugly women, but cared about how they see themselves and what person they think they are.
This campaign isn't only to make the women that entered the doors reflect on them selves, but also for the men and women who see this campaign to make them reflect and change their thoughts about how they and the society see them, wether they fell they are beautyful or on the average level.
This campaign represents the people who are confident about themselves and aren't afraid to show the world who they think the really are. and the people who think they are weak and are afraid of the society and their thoughts on how they see them.
Risultato immagini per dove logo

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